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PHILOSOPHY

Nicola’s mission is to produce cutting edge fashion using exquisite fabrics, innovative styling and polished finishes for the modern/discerning woman, irrespective of whether she is a size 8 or 22. Nicola’s personal love of the contemporary Japanese and Belgian design aesthetic – whether it be architecture, interiors, or fashion – has had a clear influence on her design process.

HISTORY

International opera singer Nicola Waite, frustrated with what she could find for herself, yet being a lover of “fashion” per se, launched her self-titled fashion label at the Mercedes Australian Fashion Week in May 2000. The Nicola Waite label was first sold through boutiques and department stores at both a national and international level, quickly establishing Nicola as one of several predominant Australian designers. Nicola designs imaginative and edgy collections that allow for an effortless form of dressing. Today, the Nicola Waite brand continues to be at the forefront of cutting edge fashion in Australia and New Zealand, having a loyal and interesting customer base that continues to grow and diversify.

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